Thomas Kinkade Network Signs Online Channel Marketing and Advertising Agreement with Mainstreet Media Group
MainStreet’s New Video Channel Complements Community Newspapers with Lifestyle Content and Expands Opportunities for MMG Business Partners and Advertisers to Reach Wider Audiences
GILROY, Calif. – February 28, 2008 – MainStreet Media Group, a leading publisher of community newspapers in California, today announced the launch of GilroyTV.com, a video channel that complements its print publications online with a variety of lifestyle, news, advertising and other content for South Bay residents and visitors.
GilroyTV.com offers multimedia information on community news, activities and events, tourism, food and dining, real estate, automotive news, advertising and more, extending the brand and reach of the Gilroy Dispatch, Morgan Hill Times, Hollister Freelance, the Weekend Pinnacle, the Santa Cruz Good Times and other newspapers in the Mainstreet Media Group.
“GilroyTV combines video communication and community newspapering with technology that is both user-friendly and affordable,” said Stephen Staloch, MainStreet’s Senior Vice President & COO. “The social relevance and popularity of this concept will help our newspapers thrive in the online world and give our audience a greater variety of entertainment and information at the same time.”
Staloch added that GilroyTV.com offers new opportunities for business partners and advertisers to reach wider audiences. Featured advertisers on the site currently include the Chamisol Tennis & Fitness Club, Monterey Pasta Company, Duane Adam and the Stagemasters Group, and Bob Lynch Ford Lincoln Mercury.
GilroyTV.com is also a partner of the Thomas Kinkade Network and its affiliated channels. The Thomas Kinkade Network is a Web broadcasting host for businesses sharing the brand values of the world-renowned Painter of Light™. The headquarters of The Thomas Kinkade Company is located in Morgan Hill, CA.
“Partnering with MainStreet Media Group to assist in extending traditional print media to the web is a key strategy as we both recognize that our end clients, the advertisers, are switching rapidly from traditional print to internet-based platforms,” said Todd Stewardson, Vice President Sales for the Thomas Kinkade Company. “With Thomas Kinkade’s intimate knowledge of brand distribution and syndication, coupled with the successful publishing and market awareness of our newly formed network division, we see a very bright and radically different next few years.”
Staloch said the news staffs of the MainStreet Media Group publications will contribute to the multimedia content for GilroyTV.com, and that MMG is developing targeted community channels for Morgan Hill and Hollister as well.
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